There is an article in the new york times today here about how Whole Food is trying to groom its "Whole Paycheck" image during lean times. I have several thoughts about this article, and whole foods in general.


The interviewer points to a so-called "cheap" package of tofu for $1.50. This is not cheap. If you want cheap tofu, go to the asian market and get the same tofu for $0.35. The problem with Whole Foods, in my opinion, is that they have tied the organic movement to upscale shopping. They have made people think that organic food is only for people who drive Land Rovers and BMWs (not that there is anything wrong with that), as opposed to addressing more fundamental problems with our food supply.